Owning a scrapbook store is really a love/hate kinda thing. There are days when you feel like you're doing something amazing....you see people make life long friendships at your store. We really get involved in each others lives, it's like a support group.
Other days just suck. I wonder why I wanted to do this. It's not really a money-making venture. If you're lucky, you break even every month. The customers don't really understand how hard it is to keep it going, and what an impact it can have when a new store (or TWO!) open nearby. You try to pick the right stuff to carry, but it's never enough. Your employees act like preschoolers. You have to be nice to your customers, no matter how they treat you.
How do you make yourself stand out?
My husband is wonderful, supportive, but some days he just wants our old life back, when we could comfortably pay the bills, when I was home on evenings and weekends, and not travelling to trade shows and conventions 3-5 times a year.
We've had some wonderful things happen in the last few weeks. Our email newsletter will be featured in an upcoming ad. One of our best teachers and design team members, Kim Kesti, was recognized in this year's CK Hall of Fame, the who's who of scrapbooking. We've been asked to coordinate and run the crop at the Rubber Stamp and Scrapbook Expo in June. I already have two vendors lined up! I hope all of these positive things translate to better sales for the store, and a better future.
I really don't want to go back to computer programming at a large anonymous corporation again.................and this really means something to me!
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